Swiss Madison

Swiss Madison is an American bathroom brand built on one idea: that a well-designed bathroom should not cost a fortune. Founded with a commitment to clean European lines, Swiss Madison brings premium smart toilets, electric towel warmers, and bathroom mirrors to homeowners and designers across the United States. Every product in their lineup is engineered for the modern bathroom, combining water-saving technology, intuitive bidet functions, and finishes that hold up to daily use. At Majestic Flush, we carry the full Swiss Madison smart toilet collection along with their towel warmer and mirror lines, giving you a single destination for a complete bathroom upgrade.

Swiss Madison Smart Toilet Collections

Viro Series — The Viro lineup includes the V1 tankless toilet, the V10, V15, and V20 integrated-tank smart toilets, and the Viro wall-hung model. All Viro toilets feature dual-vortex flushing, a built-in bidet seat with heated water and seat warming, an automatic air dryer, a deodorizer, and a soft-close lid. The V-series is Swiss Madison's most complete smart toilet offering and a top choice for primary bathrooms.

Concorde and Plaisir Series — Available in Glossy White, Matte Black, and Matte Gray, the Concorde and Plaisir one-piece toilets bring color flexibility to the smart toilet category. Both models share the same smart seat technology and a one-piece skirted design that makes cleaning fast and easy. The Matte Black and Matte Gray finishes are especially popular in contemporary and industrial-style bathrooms.

Avancer Series — A streamlined one-piece smart toilet with a slightly lower profile than the Viro, available in Glossy White and Matte Black. The SM-ST4901GW and SM-ST4901MB are well-suited for ADA-compliant bathroom remodels.

Virage Series — The Virage pairs Swiss Madison's Vivante smart seat with a one-piece toilet in a single package, available in standard and left-side flush handle configurations. A practical choice when you want to match your seat and toilet from one brand.

St. Tropez Series — The SM-1T0814GW and SM-1T0815GW are elongated one-piece toilets bundled with a smart bidet seat at a strong price-to-feature ratio. A reliable entry point into the Swiss Madison smart toilet lineup.

Hugo H Series — Swiss Madison's wall-hung toilet collection. The Hugo H mounts to the wall with a supporting carrier frame, keeping the floor completely clear for a floating, spa-like appearance. Available in one-piece and integrated-tank configurations, with manual bidet and smart seat options.

Pur Series — The Pur is a wall-hung smart toilet sold as a bundle with a bidet controller, available in two configurations: SM-STK0804PS and SM-STK0805PS.

Swiss Madison Towel Warmers

Swiss Madison makes three electric towel warmer styles — the Voltaire 5-bar, Claire 3-bar, and Ivy 8-bar — each available in four finishes: Matte White, Matte Black, Chrome, and Brushed Gold. All three warmers are hardwired electric models with a simple on/off operation. They heat bath towels evenly and double as a design accent on any bathroom wall. The Brushed Gold and Matte Black finishes coordinate directly with Swiss Madison's toilet collections for a cohesive look throughout the room.

Swiss Madison Mirrors

The Swiss Madison mirror collection includes LED anti-fog smart mirrors with Bluetooth audio and simple vanity mirrors in a range of sizes and finishes. The Monaco round LED mirror, Carre rectangular LED mirror, and Aura pill-shaped LED mirror all include touch dimming, color temperature adjustment, and a built-in defogger. Vanity mirrors like the Pierre are available in Chrome, Brushed Gold, and Matte Black to match the rest of your fixtures.

Frequently Asked Questions About Swiss Madison

Are Swiss Madison smart toilets WaterSense certified?

Most Swiss Madison smart toilets use a dual flush system at 1.1 GPF and 1.6 GPF, or a single flush at 1.28 GPF. Both are within WaterSense efficiency guidelines. The 1.28 GPF models use approximately 20 percent less water than a standard 1.6 GPF toilet without sacrificing flush performance.

What is the rough-in size for Swiss Madison toilets?

Most Swiss Madison one-piece toilets are designed for a standard 12-inch rough-in, which fits the majority of US bathrooms. The Viro V10, V20, and Remi models specifically call out 12-inch rough-in compatibility in their product names. If you are replacing an existing toilet, measure from the finished wall to the center of your floor drain to confirm your rough-in before purchasing.

Do Swiss Madison smart toilets require a separate electrical outlet?

Yes. Every Swiss Madison smart toilet with a bidet seat needs a dedicated GFCI outlet within reach of the toilet, typically within 4 to 6 feet. This is standard for all bidet toilets on the market. If your bathroom does not already have an outlet near the toilet, a licensed electrician can add one as part of your installation.

What finishes does Swiss Madison offer?

Swiss Madison toilets are available in Glossy White, Matte Black, and Matte Gray. Their towel warmers come in Matte White, Matte Black, Chrome, and Brushed Gold. Their vanity mirrors are available in Chrome, Brushed Gold, and Matte Black. This range of finishes makes it possible to coordinate fixtures across an entire bathroom renovation without mixing brands.

How does a Swiss Madison smart toilet compare to a TOTO or Brondell?

Swiss Madison positions itself between entry-level and premium in the smart toilet market. TOTO Neorest and WASHLET+ systems are widely regarded as the top tier for build quality and long-term reliability, while Swiss Madison offers comparable bidet features, a broader range of finishes, and lower price points. Brondell bidet seats are a strong choice if you already have a toilet you like and want to add bidet functionality without replacing the whole unit. Swiss Madison is ideal when you want a complete, integrated toilet-and-seat look at a mid-range price.

Does Majestic Flush offer free shipping on Swiss Madison products?

Yes. All Swiss Madison smart toilets, towel warmers, and mirrors ship free to the contiguous United States. Large items such as toilets and towel warmers are shipped via freight carrier with tracking,